What Does Google s New SERP Mean For Your Ranking

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What Does Google's New SERP Mean For Your Ranking?

By Jaan Kanellis
Expert Author
Article Date: 2010-05-10

Did you ever wonder why some SEO's out there have been pushing for websites to:

- Create more social network profiles

- Get more social network traffic through syndication

- Get as local as possible, create local profiles on all the local engines and directories

- Optimize your images and videos

- Create great blog posts, contribute on other blogs and forums

Now you will. Google has released a new SERP (Search Engine Landing Page) that will greatly influence how Google searchers get to your site.

A spring metamorphosis - Google's new look

With the addition of the left hand sidebar, it will "push" the Google searcher to click into other Google properties to better segment what they are looking for. Danny Sullivan has an awesome write-up on it at SEL: Meet The New Google & Its Colorful, Useful "Search Options" Column