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[2009-11-30] Using Negative Keywords To Better SEO Your Site
The first thing any Pay-Per-Click (PPC) campaign should include is a good list of keywords. The second thing it should have is a list of negative keywords. This is because there is a lot of search traffic on engines like Google, Bing, and Yahoo, and not all of it will be profitable for your site's business model.
[2009-11-18] Unlocking Your Potential Search Traffic With Keywords
Many of us in the online marketing community look at keywords as a synonym of a real key that "unlocks" traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me explain:
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