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06.14.10 Do You Value SEO As Much As You Should? 
By Eric EngePresumably anone who reads this blog really does not need to be convinced of the value of SEO, but chances are that all of you have run into situations where you are trying to explain to someone else of the value of SEO. This is often a very challenging activity. New data from a survey by The Info Tech Group provides some great additional tools for when you need to make this argument. For example, a survey of 94 IT companies showed that companies that put high to very high levels of effort into SEO were far more likely to see traffic growth than sites that put in low to very low SEO effort:  One of the more interesting surveys that The Info-Tech Group did demonstrated that SEO led to increased site stickiness:  The fact that you are 6 times more likely to increase stickiness if you pursue SEO is pretty compelling. I have also believed for a long time that high rankings on key search terms brings a lot of value to your brand. In this survey of 95 IT companies, The Info-Tech Group found that 100% of companies that pursued a very high amount of SEO saw their brand gain value, while only 44% of companies that put very low effort into SEO saw their brand value increase: Continue reading this article. About the author: Eric Enge has established a reputation as a leading search engine marketing expert, and is the author of the Ramblings about SEO blog. Eric is also co-founder of Moving Traffic, Inc., the publisher of City Town Info and Custom Search Guide. |
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