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05.10.10 What Does Google's New SERP Mean For Your Ranking?  By Jaan KanellisDid you ever wonder why some SEO's out there have been pushing for websites to: - Create more social network profiles - Get more social network traffic through syndication - Get as local as possible, create local profiles on all the local engines and directories - Optimize your images and videos - Create great blog posts, contribute on other blogs and forums Now you will. Google has released a new SERP (Search Engine Landing Page) that will greatly influence how Google searchers get to your site. A spring metamorphosis - Google's new look With the addition of the left hand sidebar, it will "push" the Google searcher to click into other Google properties to better segment what they are looking for. Danny Sullivan has an awesome write-up on it at SEL: Meet The New Google & Its Colorful, Useful "Search Options" Column More on the topic: Google Makes Drastic Change To User Interface, Many Hate It Why New Google SERPs Might Mean More Traffic for You http://www.techmeme.com/100505/p30#a100505p30 Video explaining the updates from Google:  What does everyone feel about the Google SERP change? Love it, hate it? Comments About the Author: Jaan Kanellis, is owner and operator of an independent SEO consulting company, www.KBKMarketing.com. Jaan Kanellis distributes his articles through the newly created SEO blog, www.JaanKanellis.com. Feel free to visit these websites and contact him if interested in his consulting services. |
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