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03.29.10 Using SEO To Increase Your WordPress Site Ranking  By Aurora BrownAfter you've signed up for your free WordPress account it can be a little daunting trying to give your blog proper SEO optimization. Lucking there are so many free plugins and guides online that you can optimize your site in no time. Here are some simple steps you can take in the next 15 minutes. 1. Optimize URL Structure: Your first step is going into the permalinks section; you will find this under your settings tab. It gives you a few options to choose from. You will want to choose the last option "custom structure." In the empty field you will want to enter /%category%/%postname%/. This will automatically assign your category and postname section as your URLs.  2. Prevent Your Archives from being indexed: Yoast has a great plugin that takes care of this for you. Simply download and install it for free and use the following settings.  While you are under this settings tab you can choose whether or not to use the www in your root domain. We would suggest using the www for your URL structure. Since the categories and postnames are going to be used as your URLs you want to use rich keywords phrases. 3. Blogroll Optimization: Your blogroll links really do not need to be on every page. Google is not going to count them anyhow so why not stop all the duplicate content and site wide links and just have them appear on your homepage. 4. Related Post Give your old post some link love with the simple "Yet Another Related Post Plugin". With a name like that how can you not want to install it. It really works well and I would suggest just using the default settings at first to see how you like it before making changes. I have also found that these leads to more page views per visit. Because of their nature blog post usually have a high bounce rate but this little add-on can entice someone to keep reading. Summary: These are just a few tips that will help you get started on optimizing your WordPress blog. By taking full advantage of all that WordPress has available and inputting your own creativity you can create a unique and successful blog. Of course the most important part of your blog is content. No amount of plugins or optimization can fix bad content so make sure you nail the SEO basics and then get back to churning out great content. If you do however want to diver deeper http://yoast.com/articles/wordpress-seo/ is about the best guide you will ever hope to find. Oh and one last thing…I would suggest just looking these plugins up from within the Wordpress console because it makes installation quick and painless. Comments About the Author: Aurora Brown is the Social Media Manager and Editor-in-Chief for Authority Domains online marketing company. She currently authors the Authority Domains Search Engine Marketing Blog and is working on her first novel. |
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