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02.23.09 The Importance Of Section Targeting 
By Michael Gray Using Adsense on your blog usually isn't the most profitable way to monetize it, but it is fairly quick and easy, which makes it a popular choice for many website owners. Last week I moved one of my commercial blogs to Thesis, and was reminded of the importance of using section targeting on your blog. Section targeting is an adsense approved method of telling the ad serving algorithm which parts of your websites to pay attention to and which parts to ignore. Because blogs sometimes have a lot of extraneous info, non essential keywords, or low profit keywords on them, Adsense isn't always as profitable as it could be. However by telling Adsense to use only the contents of the post for determining which ads to show AND (that's a big and) putting the ads in that section, you usually get the combination of on target ads that are going to generate the most profit. Is section targeting worth doing ... the graph below shows Adsense CPM for the month of February, the three days in the box are the days the blog didn't have section targeting enabled.  Once the section targeting was added back in you can see the earnings returned to normal. I'm pretty sure you aren't allowed to show actual dollar amounts, CPM, or CTR rates from your Adsense account, but since this is sanitized I think I'm ok.
Now on to the real part of the tutorial, we're going to be using hooks to add Adsense section targeting. If you aren't familiar with how to add thesis hooks, you should read Thesis Tutorial - Hooks for Dummies. Inside of your custom_functions.php file you want to add the following code:  That adds the functions to open and close the section targeting tags. You could use shorter names but I'm a big proponent of easy to understand programming, and if you come back 6 months from now it's going to be really easy to tell what that programming is and what it's used for. Continue reading this article. About the Author: Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org. |
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