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01.12.09 Increase Site Searchability By Adding Videos 
By Navneet Kaushal The Forrester Blog recently came up with an interesting info on how to heighten page rankings on Google! Their main tip is to utilize Google's universal search by creating videos. Let's see how: If a comparison is done between the chances of a 'video' making it to the first page of results with a 'webpage' for the same keyword set, then it is seen that the margin is quiet vast! A video has a "11,000-to-1 chance" as compared to a webpage that has a "500,000-to-1 chance" for the same. So according to Forrester, "On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index." To improve these odds, here are some hot tips for your video from their end: • Insert keywords into your video filenames. • Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
• Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags. • Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about. • Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library. Comments About the Author: Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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