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Top Articles
Google Does 53 Updates to its Search Algorithm in April
[2012-05-07] Google has released a list search updates that came in to effect in the month of April. This is apart from the Penguin update, Panda 3.5 Refresh and the Panda 3.6 Rollout that has happened in the last couple of weeks. 53 changes that affect search results.
Negative SEO- What Google Says and What You Can Do?
[2012-04-23] Negative SEO- when others (read-competitors) can affect your rankings with bad links. Is this thought just SEO paranoia or does this actually happen?
Six Good SEO Ideas: Making Sense of Google’s Latest SEO Statement
[2012-04-09] Last week, I wrote an article making sense of the five common SEO mistakes portion of Google's latest SEO commentary, posted on March 19th on Google's Webmaster Central Blog.
Google Gives a Facelift to the Ad Review Center for AdSense
[2012-03-27] The Ad Review Center for AdSense is now more ‘powerful' as it has been overhauled by Google. Publishers now have more control over the ads showing up on their sites.
GWT Adds Admin Tools
[2012-03-12] It's finally happened! Google Webmaster Tools now has the much sought after feature- user administration. This feature was recently added to Webmaster Tools by Google, and now provides site owners to can grant third party access to their Google Webmaster Tools account, quite easily. Now webmasters can give other people access to their Google Webmaster Tools account without giving over username and password details. In fact they need not have to give other admins full control of their site too.
How To Get Rid Of Paid Links To Your Website
[2012-02-27] When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially text links that include the keywords your trying to rank for in the anchor text. So, if you want to rank well for "red widgets", then having lots of links with "red widgets" in the anchor text pointing to your site will help your search engine rankings. It helps so much that many site owners have bought text links to their website. So, why would you want to remove paid links to your website? Especially if those paid links are helping your website's organic, or natural search engine rankings?
Customize Your Google Analytics
[2012-02-13] With a new "Customize" button in the action bar on all tabular standard reports, Google Analytics has allowed users to tweak standard reporting to a more customized approach. The Customize option will take Analytics users to a custom report builder that according to Google, can be used in certain cases as:
Google Updates Webmaster Tools Sitemaps
[2012-01-31] Recently Google announced the an update to Webmaster Tools sitemaps.
Basic WordPress SEO Considerations
[2012-01-16] WordPress search engine optimisation (WP SEO) options are many and varied. Picking the right options makes a huge difference to SERPs (search engine results pages) outcomes. There's also a complication with many new design themes being distributed with SEO functionality already embedded.
10 Conversion Optimization Posts You Must Read
[2011-12-29] You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found in tips and tricks books and articles.
Hosting Tips From Google
[2011-12-07] Google laid out some tips to help webmasters with hosting-related issues affecting their sites. Google has addressed some common problems and the approach to solving them. These are the tips given by Google:
Are Developers And Operations Teams Ready To Agree On Standard Environments?
[2011-11-21] While the DevOps movement is centered on reducing the friction between developers and operations teams and the ability for developers to deliver applications faster, neither outcome is possible without standardization. But are developers and operations teams ready to agree on standard environments?
How Important Is The Quality Of Writing As A Ranking Factor?
[2011-11-07] I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think: how important is the quality of writing as a ranking factor following the Panda update?
Confusion As A Usability Defect
[2011-10-24] As a software engineer, you should always be looking for the location of the next defect or at least clues that something is wrong. The problem is that most developers have been trained to wait for feedback from the QA team. In many cases, the QA team is following a script or has been trained on how to use the system, so some clues get lost in the familiarity.
7 Important Considerations for Link Building Strategies
[2011-10-10] When it comes to search engine optimization, the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google.
Google Shares Pagination Tips to Fix Indexing Issues
[2011-09-26] Google's has introduced two new link elements to the Webmasters Tools that offer a solution to something webmasters have often found very difficult.
Creating SEO Friendly Navigation On Your Website
[2011-09-12] It's a constant battle. You want great usability for your website, but at the same time, you have to consider the needs of the search engine robots. Sometimes prepping a site for search engines can seem limiting on the usability side. But there is a way to "have your cake and eat it too," especially when it comes to creating navigation on your website. Avoid the Javascript and turn to Cascading Style Sheets (CSS) instead!
How To Get Links From Authority Sites?
[2011-08-29] External Links are one of the major contributors towards getting a better placement in the search engine results. Link Building with major industry associations will go a long way to improve search engine rankings. But more often than not, a simple link exchange program with a leading website of your niche will not work. They are already the industry leader, hence, they really don't need a link from you. So what can you do in this case? It is to understand and then implement these steps.
Off Screen SEO Is A Vital Part Of Your SEO Strategy
[2011-08-17] When you think search engine optimisation, what is the first thing that pops into your head?
Be The First To Know About Google+ Changes With Platform Preview
[2011-08-01] Google has introduced a brand new option for all those inquisitive webmasters who would like to be the first one's to find out about the changes that are made to the +1 button.
Various Types Of Ad Extensions for Google AdWords
[2011-07-19] For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (PubCon) and the International Internet Marketing Association (IIMA).
Rich Snippets And SEO
[2011-07-08] When I was a kid, sometimes my father called me a dirty little schema. (He's from Brooklyn.) OK, OK, he didn't spell it that way. It wasn't long ago when "schema" was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming increasingly important. If you don't know what they are, remain ignorant at your own peril, because these arcane terms are making big changes in SEO--probably the biggest markup-related changes since search engines stopped looking at the keyword meta data field.
Reviewing Organic SEO Part 1
[2011-06-20] So you have your new website. You're ready to sell your wares. The best scenario has you quitting your job soon. The very worst scenario has you at least earning a part time income.
Server Status Code Infographic for SEOs
[2011-06-06] SEOMoz published this nifty Infographic describing HTTP server status codes. These are the codes that your web server returns when someone requests a page from your website.
Top 3 Free Website Speed & Performance Tools
[2011-05-23] I've been busy trying to squeeze out those vital seconds of improved performance on some personal websites recently which inspired this list.
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