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Top Articles
Basic WordPress SEO Considerations
[2012-01-16] WordPress search engine optimisation (WP SEO) options are many and varied. Picking the right options makes a huge difference to SERPs (search engine results pages) outcomes. There's also a complication with many new design themes being distributed with SEO functionality already embedded.
10 Conversion Optimization Posts You Must Read
[2011-12-29] You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found in tips and tricks books and articles.
Hosting Tips From Google
[2011-12-07] Google laid out some tips to help webmasters with hosting-related issues affecting their sites. Google has addressed some common problems and the approach to solving them. These are the tips given by Google:
Are Developers And Operations Teams Ready To Agree On Standard Environments?
[2011-11-21] While the DevOps movement is centered on reducing the friction between developers and operations teams and the ability for developers to deliver applications faster, neither outcome is possible without standardization. But are developers and operations teams ready to agree on standard environments?
How Important Is The Quality Of Writing As A Ranking Factor?
[2011-11-07] I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think: how important is the quality of writing as a ranking factor following the Panda update?
Confusion As A Usability Defect
[2011-10-24] As a software engineer, you should always be looking for the location of the next defect or at least clues that something is wrong. The problem is that most developers have been trained to wait for feedback from the QA team. In many cases, the QA team is following a script or has been trained on how to use the system, so some clues get lost in the familiarity.
7 Important Considerations for Link Building Strategies
[2011-10-10] When it comes to search engine optimization, the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google.
Google Shares Pagination Tips to Fix Indexing Issues
[2011-09-26] Google's has introduced two new link elements to the Webmasters Tools that offer a solution to something webmasters have often found very difficult.
Creating SEO Friendly Navigation On Your Website
[2011-09-12] It's a constant battle. You want great usability for your website, but at the same time, you have to consider the needs of the search engine robots. Sometimes prepping a site for search engines can seem limiting on the usability side. But there is a way to "have your cake and eat it too," especially when it comes to creating navigation on your website. Avoid the Javascript and turn to Cascading Style Sheets (CSS) instead!
How To Get Links From Authority Sites?
[2011-08-29] External Links are one of the major contributors towards getting a better placement in the search engine results. Link Building with major industry associations will go a long way to improve search engine rankings. But more often than not, a simple link exchange program with a leading website of your niche will not work. They are already the industry leader, hence, they really don't need a link from you. So what can you do in this case? It is to understand and then implement these steps.
Off Screen SEO Is A Vital Part Of Your SEO Strategy
[2011-08-17] When you think search engine optimisation, what is the first thing that pops into your head?
Be The First To Know About Google+ Changes With Platform Preview
[2011-08-01] Google has introduced a brand new option for all those inquisitive webmasters who would like to be the first one's to find out about the changes that are made to the +1 button.
Various Types Of Ad Extensions for Google AdWords
[2011-07-19] For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (PubCon) and the International Internet Marketing Association (IIMA).
Rich Snippets And SEO
[2011-07-08] When I was a kid, sometimes my father called me a dirty little schema. (He's from Brooklyn.) OK, OK, he didn't spell it that way. It wasn't long ago when "schema" was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming increasingly important. If you don't know what they are, remain ignorant at your own peril, because these arcane terms are making big changes in SEO--probably the biggest markup-related changes since search engines stopped looking at the keyword meta data field.
Reviewing Organic SEO Part 1
[2011-06-20] So you have your new website. You're ready to sell your wares. The best scenario has you quitting your job soon. The very worst scenario has you at least earning a part time income.
Server Status Code Infographic for SEOs
[2011-06-06] SEOMoz published this nifty Infographic describing HTTP server status codes. These are the codes that your web server returns when someone requests a page from your website.
Top 3 Free Website Speed & Performance Tools
[2011-05-23] I've been busy trying to squeeze out those vital seconds of improved performance on some personal websites recently which inspired this list.
Top 10 Free SEO Competitor Tools for 2011
[2011-05-09] It's that time of year again, where I unveil my Top SEO Competitor Tools for 2011.
WordPress Releases A Plugin For Google Site Verification!
[2011-04-25] WordPress, has released plugin which WordPress users can use to verify their blog with Google, automatically and quickly. The company says that there is "No need to copy and paste tokens anymore; this plugin makes calls to the Google Site Verification API to automate the entire verification process."
What's Changed In Search Ranking Factors?
[2011-04-11] Every couple of years the folks over at SEOmoz put together a list of search engine ranking factors. This year the results come from the opinions of 132 SEO professionals and an analysis of the top 30 results for over 10,000 different keywords.
Image Search Keyword Tracking With Google Analytics
[2011-03-28] I recently had a question from a user of my Simple Google Analytics zen cart module about how to differentiate between searches and keywords that come from Google Image Search vs. those that come from other Google search channels. As of this writing, Google will automatically log referrers from its image search engine; however, it lumps all keywords into one lump source as ‘(not_set').
Fifteen Questions That Will Change The Way You Think About SEO Forever (Q 6 - 10)
[2011-03-14] Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer.
Automated Web Analytics Auditing And Site Monitoring By ObservePoint
[2011-02-28] One of the biggest and most consistent concerns within a website measurement strategy is the quality of the data. This is especially a concern for large sites where new content is regularly added and the analytics implementation is extensive. All of the larger players in the analytics space offer professional services whereby they perform an audit of your web analytics implementation, however this can be quite expensive and isn't always a regular activity.
Users Can Now Link Google Analytics And Webmaster Tools
[2011-02-14] There is some good news this week for Google Analytics users; you can now link your analytics profile to your Google Webmasters Tools account. This feature will not only allow users to access their Analytics profiles from within their Webmaster Tools account, but also enable them to access a few more Google Analytics features easily.
Allowing Users To Interact With Your Code In A Controlled Way
[2011-01-31] When you have an application there is a delicate balance between allowing users to tweak the application to match their needs while not making the code unmaintainable. I thought that a serious of articles on how we are trying to do this in our JPedal PDF library might be of general interest.
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